We want to help New Zealand exporters to succeed in international markets. If you’re experiencing issues with exporting, find out below which government agency can help you.

  • Barriers to trade

    Trade barriers are government policies and regulations that favour local suppliers. These might include unjustified standards, testing or certification procedures, investment or visa restrictions. The New Zealand Government may be able to assist you in identifying unfair trade barriers and help you to address them.

    • Red tape, rules and restrictions

      Trade barriers such as government policies and regulations that unjustifiably favour local suppliers are called non-tariff barriers.

      Education services

      If you export education services and need help with non-tariff barriers, contact Education New Zealand.

      Email | tradebarriers@enz.govt.nz

      Website |  Education New Zealand (external link)

      Manufacturing

      If you are a manufacturer and are facing standards, regulations, rules on selling to foreign governments, or other restrictions that are blocking you from exporting, contact the Ministry of Business, Innovation and Employment.

      Email |  tradebarriers@mbie.govt.nz

      Food and primary industries

      If you are in the primary sector and encounter non-tariff barriers, such as arbitrary rules for food safety and standards or animal welfare, contact the Ministry for Primary Industries.

      Phone | 0800 00 83 33
      Email | exporterhelp@mpi.govt.nz
      Website | MPI: Exporting (external link)

      Selling to governments

      If you come across provisions in tender documents released by foreign governments that you feel unfairly disadvantage you when compared to local suppliers (e.g. a requirement to have membership of a specific industry association), contact the Ministry of Business, Innovation and Employment.

      Email | procurement@mbie.govt.nz

      Services and investment

      If you encounter a non-tariff barrier that is unjustifiably preventing you from exporting your service offshore, the Ministry of Foreign Affairs and Trade is the agency that can help.

      Phone | MFAT Exporter helpline 0800 824 605
      Email | exports@mfat.govt.nz
      Website | MFAT 

      Trade barriers clearinghouse

      For additional information on barriers to trade, for trade barriers not covered above, or you are unsure where to register your issue, the trade barriers website can help. Inquiries registered will be directed to the agency best able to assist you.

      Website | www.tradebarriers.govt.nz (external link)

    • Customs tariffs and duties

      Customs tariffs are taxes that are levied on goods that cross international borders.

      If high customs tariffs are impacting your competitiveness, contact the Ministry of Foreign Affairs and Trade. Through free trade agreements and the World Trade Organization, MFAT seeks to reduce tariffs our exporters face.

      Customs can help with advice on a range of export issues, including tariff classification, and rules of origin.

      Email |  export2fta@customs.govt.nz
      Website | Customs (external link)

      Phone | MFAT Exporter helpline 0800 824 605
      Email | exports@mfat.govt.nz
      Website | MFAT

    • Border issues

      Border issues can delay or stop your goods crossing into countries. Make sure you are aware of all requirements and have everything in place to get your goods across the border smoothly.

      Border clearance

      If your goods have been held up on the border, the New Zealand Customs Service is the first agency you should contact.   

      Email | Export2fta@customs.govt.nz

      The Ministry of Foreign Affairs and Trade may also be able to provide in-market support.

      Phone | MFAT Exporter helpline 0800 824 605
      Email | exports@mfat.govt.nz
      Website | MFAT

  • Market access and regulations

    When you sell goods and services offshore, you may be subject to customs tariffs and be required to meet local rules and regulations. New Zealand government agencies can provide information and advice on what you need to do to get your products to market.

    • Free trade agreements

      Free trade agreements increase market access for New Zealand goods, services and investment. They can reduce or eliminate tariffs, address visa access for business people, and foster closer cooperation between countries.

      New Zealand has free trade agreements with 16 economies.

      Website | Free trade agreements in force
      Guide | Navigating free trade agreements

      Find the lowest tariff rate 

      Before you start exporting, use the tariff finder to work out the lowest tariff rates for your product in different markets, as well as rules of origin and documentation requirements.

      Guide | Tariff finder (external link)

      Share your views on FTAs

      If you want to share your views on new trade negotiations, particularly on tariffs or other barriers affecting your business, contact the Ministry of Foreign Affairs and Trade.

      Phone | MFAT Exporter Helpline 0800 824 605
      Email | mailto:exports@mfat.govt.nz
      Website | MFAT 

    • Regulatory advice

      When doing business overseas, New Zealand exporters need to understand the rules and regulations of the country they are trading with.

      Customs and duty issues

      If you need advice on customs and duty matters, including export agreements and procedures, the New Zealand Customs Service can help. 

      Website | Export Procedures (external link)
      Website | Types of duties, fees and charges (external link)
      Email | Export2fta@customs.govt.nz

      Customs also manages the Secure Exports Scheme (SES), which is a voluntary partnership between New Zealand exporters and Customs. It provides accredited exporters greater certainty at borders, and also helps them clear customs here and in a number of other countries.

      Website | Customs: Secure Exports Scheme (external link)

      Intellectual property

      If you need advice about registering your intellectual property in foreign countries, contact the Ministry of Business, Innovation and Employment.

      Website | MBIE: Intellectual property (external link)

      Market advice

      If you need general advice on the rules and regulations that allow exporters to enter and operate in international markets, New Zealand Trade and Enterprise can help.

      Website | NZTE: Help with market access (external link)

      Primary sector exporting

      If you are in the primary sector and need advice on meeting requirements for exporting, particularly around food safety, biosecurity and animal welfare, contact the Ministry for Primary Industries.

      Website | MPI: Meeting standards and requirements (external link)
      Website | MPI: Food Safety (external link)

      Regulations for exporting

      If you need advice on export regulations but aren't sure where to go, contact the Ministry of Foreign Affairs and Trade.

      Phone | MFAT Exporter Helpline 0800 824 605
      Email | exports@mfat.govt.nz
      Website | MFAT

      Standards

      If you want to find out more about domestic standards, Standards New Zealand provides an online library.

      Website | Standards (external link) 

    • Double taxation agreements

      Double taxation agreements are tax agreements between two countries that may mean you do not need to pay tax on the same income twice.

      Tax advice

      If you need advice about interpreting and applying double tax agreements, you should first ask a tax practitioner.

      The Inland Revenue looks after double tax agreements between New Zealand and other countries.

      Website | IRD's Tax Policy (external link)  

      Tax treaty issues

      If you're a taxpayer and you consider that a tax treaty has been applied incorrectly, there is a process you can take to resolve any issues.

      Website | IRD: Mutual Agreement Procedure (external link)

    • Food safety and biosecurity

      Exporters of food and primary products need to understand the rules and regulations that apply in their export markets.

      Market access

      If you are having problems with market access, contact the Ministry for Primary Industries. MPI's market access team leads international market access activities for New Zealand's primary products and food sectors.

      Website | MPI: Meeting standards and requirements (external link)
      Website | Food Safety (external link)

      Market rules

      If you have issues with market rules for food safety and biosecurity, contact the Ministry of Foreign Affairs and Trade.

      MFAT works closely with MPI to negotiate the rules with other countries and then ensure that they are implemented as agreed.

      Phone | MFAT Exporter Helpline 0800 824 605
      Email | exports@mfat.govt.nz
      Website | MFAT

    • International standards

      When exporting, your goods or services need to meet local standards. Countries can develop their own standards or use international standards. They can also set their own methods for inspecting products.

      Standards

      If you want to find out more about standards, Standards New Zealand provides an online library of some international standards, as well as domestic standards.

      Website | Standards (external link) 

      Primary industries

      If you are in the primary sector and need advice on meeting New Zealand's standards for food safety, biosecurity and animal welfare, contact the Ministry for Primary Industries.

      Website | MPI: Meeting standards and requirements (external link)

  • Growing export markets

    We want to help New Zealand exporters to develop and grow export markets. A number of services are available to help you do this.

    • New to exporting

      Whether you've grown your business in New Zealand and are now looking to expand overseas, or you want to go international from day one, it's worth taking some time to ask yourself some fundamental questions before you take your first steps. NZTE can help you.

      Website | NZTE: Thinking about exporting (external link)

      Joining a network

      If you are a business wanting advice and support to help you innovate or grow, get in touch with your local Regional Business Partner and have a conversation about where to next. Their network is made up of 14 regional organisations that offer information and advice.

      Website | Regional Business Partner network (external link)

    • Finding markets

      Defining the best market

      Before you dive in to exporting, you will need to define which markets best suit your business, or how you might tweak your business to suit a market.

      NZTE has market guides that are designed for both new exporters and those already exporting.

      Website | NZTE: Thinking about your markets (external link)

      If you need guidance on winning government business in the European Union, Germany, Italy, France, Spain, the US or Australia, NZTE has a set of guides.

      Website | NZTE: Winning government business (external link) 

      Education markets

      If you are an education services exporter and want to know about international growth markets, contact Education New Zealand’s industry development managers.

      Website | ENZ: Markets (external link)

      Winning Government Business

      If you need guidance on winning government business in the European Union, Germany, Italy, France, Spain, the US or Australia, NZTE has a set of guides.

      Website | NZTE: Winning government business (external link)

       

    • Finding international business partners

      Forming strategic alliances or joint ventures

      Strategic alliances or joint ventures allow you to partner with an existing business to share the risks and opportunities in a new market.

      If you are thinking of forming a partnership, consider your strengths and weaknesses compared to your potential partners. Contact NZTE for advice.

      Website | NZTE: Strategic alliances and joint ventures (external link)

      Education partners

      If you are an education services exporter, contact Education New Zealand’s industry development managers for advice on how to make the most of international growth opportunities.

      Website | ENZ: Business development (external link)

    • Promotion, missions and fairs

      Trade shows and fairs

      Trade shows are an extremely effective marketing activity. Exhibiting at trade shows can help you gauge the level of interest in your products and services, determine leads and generate sales. Contact NZTE for advice.

      Website | NZTE: Trade shows (external link)

      Technology missions

      If you are planning to develop and commercialise technology, Callaghan Innovation can help. It plans and facilitates technology-focused missions to international events and visits to exemplary innovation facilities.

      Phone | 0800 422 552 within New Zealand
      +64 4 9313578 outside New Zealand
      Email | info@callaghaninnovation.govt.nz

      Education events

      If you export education services and want to learn more about events and activities in key markets, contact Education New Zealand. It co-ordinates and participates in a range of events to support the student recruitment and business development objectives of New Zealand’s international education industry.

      Website | ENZ: Events (external link)

      Practical tools and skills

      To be successful at a tradeshow, mission or fair, it’s important to deliver a compelling story. Contact New Zealand Story to learn about the practical tools, skills and resources to create and share your story with the world, and promote the values of our country: kaitiaki, integrity, ingenuity, and resourcefulness.

      Website | NZ Story (external link)
      Email | admin@nzstory.govt.nz

    • Market development

      Growing export markets

      If you need advice on growing export markets, contact New Zealand Trade and Enterprise. It can advise on market intelligence, as well as on increasing your familiarity with cultural considerations when doing business overseas.

      Website | NZTE: Growing your exports (external link)

      Education exporters

      If you export education services and want to grow your market, contact Education New Zealand’s international staff network for support with a range of activities, including organising media visits, providing introductions to key contacts and carrying out market research.  

      Website | ENZ: Marketing development (external link)

      If you are an approved New Zealand education provider and want to learn about international student recruitment, check out the Skills Lab. It offers a range of projects and case studies to help providers grow their international student business.

      Website | Skills Lab (external link)

    • Branding

      Building a great brand helps create familiarity, trust and interest in your business.

      Practical tools and skills

      To learn about the tools, resources and skills training available to help you create and share your story with the world, and promote the values of our country, contact New Zealand Story.

      Resources include:

      • Workshops to help businesses develop stories using the NZ Story framework
      • Market insights for Australia, US, and China to help tailor stories for these regions
      • Images, video, infographics and presentations 
      • Creative Collective, a service that provides New Zealand export businesses with a pre-qualified list of video production agencies skilled at communicating the value of New Zealand. Businesses can apply for a co-investment payment of up to half the cost of this video production (conditions apply).
      • The FernMark Licence Programme, which gives exporters the right to carry the trademark FernMark, driving preference for New Zealand products by promoting and protecting our country's reputation.

      Website | NZ Story (external link)
      Email | admin@nzstory.govt.nz

      Building a brand

      Your brand is more than just a logo, colours and imagery. It is the way customers perceive you, your business and your products or services. Your branding reflects your company’s personality by the choice of words you use, the tone, content, visual presentation, and type of relationships you have with customers. Contact NZTE for further tips.

      Website | NZTE: Branding (external link)

      Education branding

      New Zealand education providers can access the Brand Lab to download hundreds of marketing assets to support their international marketing.

      Website | Brand Lab (external link)

    • Collaborating with other businesses

      Developing technology

      If you are planning to develop and commercialise technology, Callaghan Innovation can help. It provides technical and scientific expertise, impartial advice, skills development, access to industry networks, and grant funding.

      Callaghan works with New Zealand businesses to form collaborations. These projects can reduce the costs of R&D and promote the sharing of knowledge among partnering businesses. Callaghan can introduce you to like-minded businesses, provide you with access to shared facilities and use our partnerships to help you take your idea to commercial reality.

      Phone | 0800 422 552 within New Zealand
      +64 4 9313578 outside New Zealand
      Email | info@callaghaninnovation.govt.nz

  • Product development

    The New Zealand Government offers a number of services which will help you make sure your product meets market demands.

    • Access to experts

      Education services

      If you are a New Zealand education provider, Education New Zealand’s industry development managers can provide you with advice on how to make the most of international growth opportunities.

      Website | ENZ: Business development (external link)

      Joining a network

      If you are a business wanting advice and support to help you innovate or grow, get in touch with your local Regional Business Partner and have a conversation about where to next. It is made up of 14 regional organisations, offering information and advice.

      Website | Regional Business Partner network (external link)

      Technology expertise

      If you are planning to develop and commercialise technology, Callaghan Innovation can help.

      Callaghan's team of in-house science and research experts can help you take an idea from concept to commercial reality with tailored R&D solutions. Whether it’s lowering the cost of production or managing changing technologies – the end-to-end support provided by our experienced advisors, researchers, scientists and engineers will help you identify each step to commercialise your idea.

      Phone | 0800 422 552 within New Zealand
      +64 4 9313578 outside New Zealand
      Email | info@callaghaninnovation.govt.nz

    • Innovation skills

      Build your skills

      To help you become innovation-ready, Callaghan Innovation has a range of programmes to build to in-house skills and capability.

      These training programmes and workshops can help you improve performance, eliminate inefficiencies and increase customer satisfaction.

      They are part of Callaghan Innovation's role to provide technical and scientific expertise, impartial advice, skills development, access to industry networks, and grant funding.

      Phone | 0800 422 552 within New Zealand
      +64 4 9313578 outside New Zealand
      Email | info@callaghaninnovation.govt.nz

    • Reasearch and development grants

      Finding grants

      If you are looking for R&D grants, get in touch with Callaghan Innovation. We have a range of research and development grants to help you add scale, depth and return to your R&D investment, whether you're a start-up or an established company.

      Phone | 0800 422 552 within New Zealand
      +64 4 9313578 outside New Zealand
      Email | info@callaghaninnovation.govt.nz
      Website | Callaghan Innovation: R&D grants (external link)

    • Standards

      There are a wide range of standards that you will need to understand and follow in different markets. Countries may develop their own standards or use international standards. They can also set their own methods for inspecting products.

      Standards

      If you want to find out more about standards, Standards New Zealand provides an online library of some international standards.

      Website | Standards (external link) 

      Primary industries

      If you are in the primary sector and need advice on meeting New Zealand's high standards for food safety, biosecurity and animal welfare, contact the Ministry for Primary Industries.

      Website | MPI: Meeting standards and requirements (external link)

  • Finance and capital

    It's important to find the right type of capital or finance arrangement that best suits your needs. New Zealand government agencies can give advice and some forms of assistance.

    • Capital finance

      Capital finance - sourcing

      There are all sorts of ways you can raise capital for your business without giving away equity. NZTE has more advice.

      Website | NZTE: Sources of capital (external link)

      If you are a small or medium-sized business, and want to find out about securing investment, read more at Business.govt.nz.

      Website | Business.govt.nz: Getting investors on board (external link)

      Co-investment opportunities

      If you are an NZTE customer company, you may be able to access capital through its international growth fund.

      Website | Funding your growth (external link)

      Grant funding

      If you are in the technology sector and want to find out about grants, contact Callaghan Innovation. It provides technical and scientific expertise, impartial advice, skills development, access to industry networks, and grant funding.

      Phone | 0800 422 552 within New Zealand
      +64 4 9313578 outside New Zealand
      Email | info@callaghaninnovation.govt.nz

    • Trade finance and risk management

      If you require financial support to deliver on export contracts, the New Zealand Export Credit Office may be able to help. It complements and works in partnership with the private sector.

      Export credit guarantee

      An export credit guarantee covers credits or loans greater than one year, provided to your foreign buyer. It covers the risk of your buyer or a foreign bank failing to make its repayments as they fall due.

      Contract bond

      A contract bond is a financial guarantee that protects your buyer from losses if you fail to properly perform your contractual obligations. A general contract bond guarantee is provided to your bank or bond provider to help you provide bonds without tying up additional credit facilities.

      Loan guarantee

      A loan guarantee helps you access additional loan facilities from your bank to help you fund export contracts. It provides security to your bank which allows them to lend you additional finance.

      Pre-credit insurance

      If your exports have a long production period or you produce custom-made products then you may be exposed to losses if your buyer cancels or is unable to honour your contract prior to delivery. Pre-credit insurance covers your production costs, net of your profit margin and any advance payments which you cannot recoup if your buyer cancels your contract.

      Short-term trade credit

      A short-term trade credit product covers the risk of a foreign buyer or foreign bank failing to make short-term credit payments for your exports as agreed. It can be provided directly or as top-up cover.

      Surety bond guarantee

      If you are a small or medium-sized business, you may experience difficulty obtaining surety bonds because you are unlikely to be known by the offshore surety bond issuers, nor able to meet their minimum financial criteria. The New Zealand Export Credit Office has indemnity arrangements with several licensed surety bond providers, which may enable you to access surety bonds required for Federal or State funded projects in the US, Canada, Puerto Rico or the US Pacific Territories.

      Website | NZECO (external link)
      Phone | +64 4 917 6060
      Email | nzeco@treasury.govt.nz

  • People

    Make sure that you have the right people in place to get the job done.